Monthly Archives: January 2012

If 30 is the new 20, and 50 is the new 30, is dis-ability the new 65?

Google Demographics and YOU

how accurate is google with your demographic information? on me, it was wrong both in gender and age, making me a man, almost a generation older than i am now. given that there’s not a whole lot age specific in my google searches, and i share a lot of interests with people a whole lot younger than me, i figure it’s my searches on illness and dis-ability that ages me, that puts me in this obsolete demographic. i get how they would mess up on gender, though i’m just as likely to google women’s clothing and housewares as i am to google home repair, organic gardening and television and film action/dramas. i don’t know which gender would get credit for photography, college classes, education and human rights. (except dis-ability rights– ghettoized with geriatrics)

check out how google sees you, and let me know.

http://www.thestar.com/business/article/1121693–here-s-how-to-find-out-what-google-knows-about-you

www.thestar.com

The search engine giant may know less about you than you think. Its ad preferences track your online behaviour, but can it predict your demographics?
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