Google Demographics and YOU
how accurate is google with your demographic information? on me, it was wrong both in gender and age, making me a man, almost a generation older than i am now. given that there’s not a whole lot age specific in my google searches, and i share a lot of interests with people a whole lot younger than me, i figure it’s my searches on illness and dis-ability that ages me, that puts me in this obsolete demographic. i get how they would mess up on gender, though i’m just as likely to google women’s clothing and housewares as i am to google home repair, organic gardening and television and film action/dramas. i don’t know which gender would get credit for photography, college classes, education and human rights. (except dis-ability rights– ghettoized with geriatrics)
check out how google sees you, and let me know.
The search engine giant may know less about you than you think. Its ad preferences track your online behaviour, but can it predict your demographics?